Sigrid de Kaste

Archive for May, 2012|Monthly archive page

Social Business Consulting

In Uncategorized on May 12, 2012 at 10:39 pm

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Social Business consulting is transformational consulting for an enterprise to turn customer records into sustainable relationships resulting in competitive advantage.

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10 Things Women Entrepreneurs Can Learn From Donald Trump’s Daughter ‘Ivanka’ | Addicted 2 Success

In Uncategorized on May 12, 2012 at 4:16 pm

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Not content to ride on her father’s coattails, Ivanka Trump has actively sought out to make a name for herself in real estate and other fields.

See on addicted2success.com

The Top 10 Rookie Mistakes for Entrepreneurs

In Uncategorized on May 12, 2012 at 8:25 am

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In sports, you are a rookie for one year. In entrepreneurship, it can last many years.

See on boss.blogs.nytimes.com

How to Avoid Being a Well-Paid “Super-Doer” vs. a Manager

In Uncategorized on May 12, 2012 at 8:24 am

See on Scoop.itIs Perfect Employee Performance Possible?

The time has come. You have now been promoted into a management position.

See on www.careerrocketeer.com

9 Lessons on Power and Leadership from Genghis Khan – Forbes

In Uncategorized on May 12, 2012 at 8:23 am

See on Scoop.itIs Perfect Employee Performance Possible?

Genghis Khan (Photo credit: Wikipedia) On one end of the leadership spectrum, there is Machiavelli–conniving, ambitious and ruthless. On the other there is Cyrus the Great–humble, generous and loyal.

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How Not to Be a Spammer When Marketing Your Business

In Uncategorized on May 12, 2012 at 8:13 am

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From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.

See on www.entrepreneur.com

How To SEO Self-Audit Your Web Site

In Uncategorized on May 12, 2012 at 8:11 am

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Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here’s a simple and well illustrated six-step process that can you can follow.

 

“When it comes to getting your website found in search, little things can make a big difference. But sometimes it’s hard to find the time — or know where to start.

 

Here’s an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.

 

Then audit those pages with the following six steps to make sure you have all your SEO bases covered.”

 

Here the six steps suggested (get the details on how to carry out each one in the original full article):

 

Step 1: Check Your Meta Descriptions

 

Step Two: Review Your Page Title

Step 3: Optimize Your H1 Tags

 

Step 4: Make Images More User/Search Friendly With Alt Text

 

Step 5: Optimize the Anchor Text of Your Links

 

Step 6: Leverage Calls-to-Action”

 

 

Informative. Very useful. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx 

See on blog.hubspot.com

Why Small Business Have A Huge Advantage Over Brands In Social Media

In Uncategorized on May 12, 2012 at 8:08 am

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How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI…

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq

See on socialmouths.com

6 Tips to Max Your Business Problem Solving Skills

In Uncategorized on May 9, 2012 at 5:29 pm

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The life of an entrepreneur is about meeting the daily challenges and using your problem solving skills to overcome every challenge, as you forge ahead to achieve your goals.

 

Unfortunately, if your problem solving skills are not finely tuned, you will find problem solving difficult and you will not get enjoyment from an entrepreneurial role.

 

This good article, explains that entrepreneurs will always face people problems and business obstacles, and it outlines six basic principles of problem solving that you can use to train yourself to be an effective problem solver.

See on blog.startupprofessionals.com