Sigrid de Kaste

Archive for June, 2012|Monthly archive page

7 Big Mistakes I See Small Businesses Making Every Day.

In Uncategorized on June 26, 2012 at 10:30 am

See on Scoop.itInternational Business Support Events Online

To effectively grow your small business, you need to avoid making all of the common mistakes, that small business owners make day in and day out.

 

Whilst it may not be possible to avoid each and every mistake that small business owners are commonly guilty of making, developing an awareness of the most common mistakes, will go a long way to making sure that your business does not make those in particular.

 

This good article from Daniel Priestly, identifies seven big mistakes, that every small business owner should avoid making.

See on danielpriestley.wordpress.com

Pinterest Marketing

In Uncategorized on June 24, 2012 at 9:32 pm

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Pinterest Marketing Tips…

See on paper.li

Clarity Career Management

In Uncategorized on June 22, 2012 at 7:17 pm

See on Scoop.itIs Perfect Employee Performance Possible?

Career Management providing Career Coaching, Career Counselling, Psychometric testing, Outplacement Services, Executive Coaching and Educational Leadership Coaching.

See on claritycareermanagement.com.au

5 Reasons Not to Do Social Marketing

In Uncategorized on June 22, 2012 at 7:04 pm

See on Scoop.itOnline Marketing Tools and Tips

Love this!….have a read and then put together WHY you should do Social Marketing…the HOW To will evolve for you…!!

Cheers

Sigrid

See on blog.emarketingassociation.com

Klout | The Standard for Influence

In Uncategorized on June 21, 2012 at 7:30 pm

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Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.

See on klout.com

Facebook Advertising Campaigns Examples: A Curated Collection of 105 Case Studies

In Uncategorized on June 21, 2012 at 5:25 pm

See on Scoop.itOnline Marketing Tools and Tips

Robin Good: Thanks to Jason Keath and Caleb Gray who have put together this excellent collection of over 100 Facebook advertising case studies and to their specific documentation.

 

For each one you can find a short, one paragraph description of the campaign, an outline of the results obtained and a direct link to the official case study.

 

Very useful. 8/10.

 

Full examples collection: http://socialfresh.com/facebook-advertising-examples/ 

See on socialfresh.com

Content Marketing Beginners Suggestions for Businesses: Where to Start

In Uncategorized on June 15, 2012 at 7:13 pm

See on Scoop.itIs Perfect Employee Performance Possible?

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.

First, Create a Team

 

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

 

There is Work to Be Done Before Your Team Begins:

 

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

 

Read more: http://bit.ly/M0gEc7

See on www.searchenginejournal.com

Increasing Capacity to Lead in a Complex World

In Uncategorized on June 10, 2012 at 4:36 pm

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How to increase a leader’s capacity to lead in a complex world.

See on www.creative-edge-consulting.com

Responsive Web Design: The Ultimate Guide for Online Marketers

In Uncategorized on June 10, 2012 at 4:35 am

See on Scoop.itOnline Marketing Tools and Tips

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY “the year of mobile” and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which “stretch” to as much screen real estate as possible) in addition to the CSS “@media queries,” which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS

See on www.seomoz.org

Turning Cold Calls into Hot Leads

In Uncategorized on June 9, 2012 at 3:17 am

See on Scoop.itInternational Business Support Events Online

Utilising cold calling as a tool to generate interest in your business, can be very effective if approached in the right manner, and with the right degree of skill and enthusiasm.

 

Used properly and by skilled salespeople, cold calling can be a most cost effective way of developing your sales pipeline, and raising awareness of your place in the market.

 

This excellent article, reminds you that cold calling takes confidence and a thick skin, and it outlines a seven step process that you can follow to be more effective at cold calling.

See on www.dsbn.com.au