Sigrid de Kaste

Marketing Failures: What’s in a Name? – B&T

In Uncategorized on August 28, 2014 at 9:01 pm

Can the success of a product be jeopardised by the marketing of the product name? We look back at the case of Kraft’s iSnack2.0.

Source: www.bandt.com.au

See on Scoop.itStickybeak Marketing

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